Author Branding: July 2016

Join me for Author Branding next month!

author branding | www.lanapattinson.com

author branding | www.lanapattinson.com

 

AUTHOR BRANDING by Lana Pattinson, MBA

Have you ever thought…gosh, that author looks so put together. Everything matches on her website and social media, and she stands out from the crowd.

Branding for Authors is a mixture of career planning and marketing. Of defining yourself, and what you offer to your readers.

Each week will have a lecture and assignment(s) to complete, with feedback from the instructor and the rest of the class. You’ll finish this class with a clear understanding of your brand, what you stand for, and how you can leverage your messaging to reach your target audience.

WHAT THIS COURSE WILL COVER:

  • What is a brand and why is it important?
  • Defining yourself through branding
  • The 3 phases of brand building
  • Developing your visual brand guidelines
  • Visual tools for branding consistently across multiple social media channels
  • Please note: this course walks you through strategic thinking and offers exercises to define your brand. It does not include tactical specifics (e.g. which social media channels to use or how to refresh your author website).

 

Click here to join the class!

 

 

 

Pitchwars 2016: #PimpMyBio Contestant Blog Hop

Following in the footsteps of Christopher Keelty and Dannie Morin…it’s time for the annual #PimpMyBio blog hop for Pitchwars Contestants!!!

This is just for fun, for mentees and mentors to get to know each other better. I repeat, this is NOT mandatory…but I know some mentors use it to stalk get to know contestants better.

 

STEP ONE: Create a post on your blog. Tell us all about yourself! And please add a link back to this page (the main blog hop page).

Here’s a link to last year’s bios, so you can get an idea of what to write. Make friends & comment on other’s bios! 🙂

To GIF or not to GIF…that is the question

 

STEP TWO: Upload the link to said post via the Linky widget below, where it says “Click to Enter.” Your “Link Title” should be your name.

 

STEP THREE: Watch the #pitchwars Twitter feed maniacally, waiting for your first choice mentor to drop hints about their faves.

This Blog Hop is open NOW, and closes on August 3rd.

Aaand…don’t forget – this year, you can get two extra entries if you decide to donate. 

GOOD LUCK!

 

REMINDER: Your “Link Title” should be YOUR NAME

IF YOU MAKE A MISTAKE: email me at booksboozescotland @ gmail

HERE’S THE LIST



Pitchwars – Pick me!

TOP 5 REASONS TO PICK ME (BECAUSE LESS IS MORE)

1.   About me

Fun: I’ve been in marketing for 15+ years…so yeah, I know booze. Scotch Whisky & Wine, to be exact. My corporate background means I’m familiar with branding, PowerPoints, deadline, and spreadsheets! Exciting, right?

More fun: I teach Pinterest for Authors and Branding for Authors 🙂

Most fun: I live in NY with my 5 year old, black lab puppy, and Scottish hubby.

Yeah, kilts.

ross wedding kilt

(This one’s from my wedding)

2.   Some of my fave things

BOOKS:

Maggie Stiefvater – ALL THE BOOKS especially The Scorpio Races

Sherry Thomas – Elemental Trilogy

Cassandra Clare – Clockwork Angel series

VE Schwab – ALL THE BOOKS

I’m attending the @madcapretreats in August with Kiersten White, Tessa Gratton, Natalie C Parker…can’t wait!!

 

MUSIC:

currently obsessed with B0RNS, Troye Sivan, El Vy, and always, The XX.

LOVE 8tracks.com…the ultimate book playlist!

3.   Fandoms

Anything on BBC America & SyFy. Whedonite. GOT.

And, I’ll admit, some many of the Bravo programs.

Awkward, I know.       Sorrynotsorry.

 

4.   My MS

MOM, I MARRIED A HIGHLANDER is a YA Time Travel, set in the present. Think of it as a YA OUTLANDER, in reverse.

Here’s my Twitter Pitch:

Abby’s extra credit report is derailed when a Highlander from the past jumps into the library. He’s bleeding,dirty &…hot #YA #F #PitMad

Mom, I Married a Highlander

Mom, I Married a Highlander

It won the 2015 Golden Claddagh RWA contest, and finaled in the 2015 Windy City and the 2016 Great Expectations RWA contests. Recently, it finaled in the 2016 Maggie contest.

# of queries sent: 0      I want to get it all shiny first!

I’m looking for someone to guide me through developmental editing, specifically pacing (vs grammar etc). Tips on balancing humor vs. plot a bonus!

I will work hard! I know enough to know that there’s a lot I don’t know.

jon know i know some things

Critiques: I have several awesome CPs and we are tough with each other.

So bring it! I have my big girl panties on, I can take it.

penguin

5.   Did I mention booze?

Yeah, the MS has whisky in it. I just got back from Scotland to here’s a few droolworthy shots.

Casks at Springburn Distillery | Lana Pattinson

Portnahaven, Islay, Scotland | Lana Pattinson

 

 

 

 

scotchyscotchscotch

And that’s about it!

Check out other Pitchwars bios here.

Let’s connect on TwitterPinterest, Goodreads, Instagram

Cheers! Lana

Pinterest Hack: How to auto-post your Instagram photos to Pinterest

Auto-pin your Instagram pics to Pinterest | www.lanapattinson.com

YUP. THAT’S RIGHT.

You’ve taken some great shots for your lovingly curated IG account…now use them for Pins!

Now, I know what you’re thinking…ugh. Does this mean I have to write a new blog post for each picture and then repin them? NOPE.

Here is how to auto-Pin an Instagram photo onto your board:

  • Sign up for an account at www.ifttt.com
  • Make sure you choose this “recipe” created by Pinterest because there are several to choose from, and they do things differently.
  • Go to Pinterest. Create a board on Pinterest for your IG photos. I called mine: My Instagram | www.lanapattinson.com
  • Copy the board name, and paste it into the IFTTT box
  • Here’s what your ‘recipe’ will look like. Leave every other text box alone! This “recipe” will link directly to your Instagram post.

How to auto-post your Instagram photos to Pinterest | www.lanapattinson.com

  • Here is what showed up in my Pinterest account, on the board I created (“My Instagram…”)

How to auto-post your Instagram photos to Pinterest | www.lanapattinson.com

  • If someone clicks on it, here is what the Pin looks like enlarged:

How to auto-post your Instagram photos to Pinterest | www.lanapattinson.com

 

If I click on the link, here’s where it takes Pinners: notice the URL directs Pinners straight to the Instagram post – where people can like the post or click on my profile.If I click on the link, here's where it takes Pinners:

AND THAT’S IT! What do you think?