Time for the annual #PimpMyBio blog hop for Pitch Wars Contestants!!!

This is just for fun, for mentees and mentors to get to know each other better. I repeat, this is NOT mandatory…but I know some mentors use it to  get to know contestants better.

The Blog Hop closes when the Pitch Wars sub window does…August 6th



STEP ONE: Create a #pimpmybio blog post on your website / blog..tell us about you!

And please add a link to the Blog Hop here:



STEP TWO: Link your post, using the button at the very bottom of the post.

First box: Your URL

Second Box: YOU WILL NEED TO CHANGE THIS to Your Name / Genre

If you don’t like the thumbnail that is displayed, you’ll have to upload your own picture.



STEP THREE: Search the #pimpmybio hashtag on twitter & make friends!


STEP FOUR: Stalk the #pitchwars feed incessantly on twitter



First box: Your URL

Second Box: YOU WILL NEED TO CHANGE THIS to Your Name / Genre

If you don’t like the thumbnail that is displayed, you’ll have to upload your own picture.


Questions? Send me an email at: BooksBoozeScotland {at} gmail



 Loading InLinkz ...

Please like & share:

How to SIRE your novel on Pinterest

How to SIRE your novel on Pinterest | Lana Pattinson

How to SIRE your novel on Pinterest | Lana Pattinson

Hi! I’m on the SavvyAuthors blog today, talking about the ways we can harness the visual power of Pinterest to storyboard, inspire, research and engage your novel.

And BTW – I’m teaching Branding for Authors starting Nov 14th!

Please like & share:

Pitchwars Update!


2016 Pitch Wars

2016 Pitch Wars

I’m so excited to be a 2016 Pitchwars Mentee!

Super thanks to Marty Mayberry and Brenda Drake for this fab opportunity. To kick things off, here’s my Pitchwars interview with Marty, hosted by the fab Tracy C Gold!



Please like & share:

Pitchwars 2016: #PimpMyBio Contestant Blog Hop

Following in the footsteps of Christopher Keelty and Dannie Morin…it’s time for the annual #PimpMyBio blog hop for Pitchwars Contestants!!!

This is just for fun, for mentees and mentors to get to know each other better. I repeat, this is NOT mandatory…but I know some mentors use it to stalk get to know contestants better.


STEP ONE: Create a post on your blog. Tell us all about yourself! And please add a link back to this page (the main blog hop page).

Here’s a link to last year’s bios, so you can get an idea of what to write. Make friends & comment on other’s bios! 🙂

To GIF or not to GIF…that is the question


STEP TWO: Upload the link to said post via the Linky widget below, where it says “Click to Enter.” Your “Link Title” should be your name.


STEP THREE: Watch the #pitchwars Twitter feed maniacally, waiting for your first choice mentor to drop hints about their faves.

This Blog Hop is open NOW, and closes on August 3rd.

Aaand…don’t forget – this year, you can get two extra entries if you decide to donate. 



REMINDER: Your “Link Title” should be YOUR NAME

IF YOU MAKE A MISTAKE: email me at booksboozescotland @ gmail


Please like & share:

Pitchwars – Pick me!


1.   About me

Fun: I’ve been in marketing for 15+ years…so yeah, I know booze. Scotch Whisky & Wine, to be exact. My corporate background means I’m familiar with branding, PowerPoints, deadline, and spreadsheets! Exciting, right?

More fun: I teach Pinterest for Authors and Branding for Authors 🙂

Most fun: I live in NY with my 5 year old, black lab puppy, and Scottish hubby.

Yeah, kilts.

ross wedding kilt

(This one’s from my wedding)

2.   Some of my fave things


Maggie Stiefvater – ALL THE BOOKS especially The Scorpio Races

Sherry Thomas – Elemental Trilogy

Cassandra Clare – Clockwork Angel series


I’m attending the @madcapretreats in August with Kiersten White, Tessa Gratton, Natalie C Parker…can’t wait!!



currently obsessed with B0RNS, Troye Sivan, El Vy, and always, The XX.

LOVE 8tracks.com…the ultimate book playlist!

3.   Fandoms

Anything on BBC America & SyFy. Whedonite. GOT.

And, I’ll admit, some many of the Bravo programs.

Awkward, I know.       Sorrynotsorry.


4.   My MS

MOM, I MARRIED A HIGHLANDER is a YA Time Travel, set in the present. Think of it as a YA OUTLANDER, in reverse.

Here’s my Twitter Pitch:

Abby’s extra credit report is derailed when a Highlander from the past jumps into the library. He’s bleeding,dirty &…hot #YA #F #PitMad

Mom, I Married a Highlander

Mom, I Married a Highlander

It won the 2015 Golden Claddagh RWA contest, and finaled in the 2015 Windy City and the 2016 Great Expectations RWA contests. Recently, it finaled in the 2016 Maggie contest.

# of queries sent: 0      I want to get it all shiny first!

I’m looking for someone to guide me through developmental editing, specifically pacing (vs grammar etc). Tips on balancing humor vs. plot a bonus!

I will work hard! I know enough to know that there’s a lot I don’t know.

jon know i know some things

Critiques: I have several awesome CPs and we are tough with each other.

So bring it! I have my big girl panties on, I can take it.


5.   Did I mention booze?

Yeah, the MS has whisky in it. I just got back from Scotland to here’s a few droolworthy shots.

Casks at Springburn Distillery | Lana Pattinson

Portnahaven, Islay, Scotland | Lana Pattinson






And that’s about it!

Check out other Pitchwars bios here.

Let’s connect on TwitterPinterest, Goodreads, Instagram

Cheers! Lana

Please like & share:

BookMarketing: Using Free Downloads with Author Beth Teliho

BookMarketing with Free Downloads | www.lanapattinson.com

BookMarketing with Free Downloads | www.lanapattinson.com

Today we’re talking to Beth Teliho, author of Order of Seven and all-around funny gal.

Order of Seven is FREE for 2 days only – Feb 26 & 27 – so download your copy now! It’s a Young Adult supernatural suspense, written for all ages.

Hi Beth! I know you recently ran a free book promo for your first book, Order of Seven (which I enjoyed BTW!).

Why did you decide to use this promotional tactic?

I’ve heard a lot of differing opinions about free promos. Some authors are against them, because why give something away for free that you put so much money and effort towards? Valid point, and I agree…to an extent. Order of Seven had a great start last year for the debut of an unknown author, and I’m thankful for it, but at around the nine-month mark, I had exhausted my reach. I feel like my top priority now should be discoverability. I’m a speck in an ocean of books; I need more readers to know it exists. I’ve done 99-cent promos before, but my highest number of downloads was 84. That’s fine, but I wanted way more than that.


What hurdles did you face?

I submitted to the king of all ad sites, Bookbub, and was rejected, so that was a tad bit disappointing, but that’s okay. I’d rather score them with a 99-cent promo another time so I’ll make some money back. Still a disappointment but to a lesser degree was a rejection from ENT (Ereader News Today).

Two bigger sites that couldn’t do my first date range did commit to my backup dates, so it’ll actually be free again February 26 & 27. That may seem strange to offer it free again so soon, but it’s an experiment to see how well these other ad sites deliver on downloads. This way, I’ll know if I’d like to use them again for a 99-cent promo. I’m just having fun with it because I won’t do another free promo unless I’m using it to market my next book.


What did you want to accomplish with this promotion?

I concentrated my goals on the first date range because that one had the most marketing associated with it. My goal was to get at least one thousand downloads. I also wanted to hit #1 on Amazon in my sub-category and place in the top 100 in free downloads, both of which I accomplished. Yay!


And the results were…staggering! 5000+ downloads? Why do you think it was so successful?

Yes, 5,313 to be exact, and more to come 2/26 & 2/27! First, I must give huge props to my incredible cyber-street-team and their willingness to promote for me! All in all, it was hugely successful because I spent some money on it. I doubt a free promo with a budget of $0 could result in that many downloads, unless of course it was a very well known author.

I didn’t spend a ton of money, but I put a little where it counts. I boosted a Facebook post about the promo, and I also ran a contest on that post. Anyone who liked, or commented, or shared automatically had a chance to win a signed copy of Order of Seven. The extra traffic due to the contest was great!

Here’s a rundown of which sites I used and how much it cost:

For the 2/9 – 2/11 promo:

  1. FB boost – $18
  2. Books Butterfly – $90 (expensive, but they guarantee downloads.)
  3. Fussy Librarian – $20
  4. Digital Book Today – $30
  5. Indie Book of the Day – Free
  6. Ask David (they tweet to 48K followers) – Free
  7. Best ebooks for free – Free

For the 2/26 – 2/27 promo: (not doing any Facebook or other hardcore marketing for this one because I want to see the results of the ad sites on their own)

  1. Robin Reads – $15
  2. Book Gorilla – $50

Total investment for all promo days: $228 (including the cost to ship a book to the contest winner). For the results I saw, it was worth every penny!


Any other suggestions for fellow authors who want to try this tactic?

I would use a free promo when you have exhausted your reach and need the discoverability, or to pump up interest for another book release. Don’t give it away in the beginning (much like with dating- ha!) because interest will be high amongst your reach at first…let them pay for it so you make money to budget for future promos.

If you want the most for your effort, budget a little money toward it. Free ad sites – although it certainly doesn’t hurt to use them – result in little to no downloads so don’t rely solely on them. Schedule as many paid ads for your promo as you can afford and then market all over social media. Have your friends (or street team) market too. Boost a Facebook post if you can – even a $5 boost helps way more than you’d think. Most of all, don’t stress! Have fun with it. It’s all an experiment, and one that results in more readers who might’ve never known about your book otherwise. In my humble opinion, it’s a win-win.

Thanks Beth!

Beth Teliho is an award-winning author who lives in Texas with her husband and two adventurous sons. Restless in the mundane, she writes about the abnormal, paranormal, and otherwise fantastical because that’s what quickens her heartbeat. She laughs at inappropriate jokes, and prefers spicy food and margaritas to almost anything. One day, she hopes to live in a treehouse with at least seven cats.
Order of Seven is FREE for 2 days only – Feb 26 & 27 – so download your copy now!!
Order of Seven by Beth Teliho

Order of Seven by Beth Teliho

Please like & share: