Author Branding: July 2016

Join me for Author Branding next month!

author branding |

author branding |


AUTHOR BRANDING by Lana Pattinson, MBA

Have you ever thought…gosh, that author looks so put together. Everything matches on her website and social media, and she stands out from the crowd.

Branding for Authors is a mixture of career planning and marketing. Of defining yourself, and what you offer to your readers.

Each week will have a lecture and assignment(s) to complete, with feedback from the instructor and the rest of the class. You’ll finish this class with a clear understanding of your brand, what you stand for, and how you can leverage your messaging to reach your target audience.


  • What is a brand and why is it important?
  • Defining yourself through branding
  • The 3 phases of brand building
  • Developing your visual brand guidelines
  • Visual tools for branding consistently across multiple social media channels
  • Please note: this course walks you through strategic thinking and offers exercises to define your brand. It does not include tactical specifics (e.g. which social media channels to use or how to refresh your author website).


Click here to join the class!




Pitchwars 2016: #PimpMyBio Contestant Blog Hop

Following in the footsteps of Christopher Keelty and Dannie Morin…it’s time for the annual #PimpMyBio blog hop for Pitchwars Contestants!!!

This is just for fun, for mentees and mentors to get to know each other better. I repeat, this is NOT mandatory…but I know some mentors use it to stalk get to know contestants better.


STEP ONE: Create a post on your blog. Tell us all about yourself! And please add a link back to this page (the main blog hop page).

Here’s a link to last year’s bios, so you can get an idea of what to write. Make friends & comment on other’s bios! 🙂

To GIF or not to GIF…that is the question


STEP TWO: Upload the link to said post via the Linky widget below, where it says “Click to Enter.” Your “Link Title” should be your name.


STEP THREE: Watch the #pitchwars Twitter feed maniacally, waiting for your first choice mentor to drop hints about their faves.

This Blog Hop is open NOW, and closes on August 3rd.

Aaand…don’t forget – this year, you can get two extra entries if you decide to donate. 



REMINDER: Your “Link Title” should be YOUR NAME

IF YOU MAKE A MISTAKE: email me at booksboozescotland @ gmail


Pitchwars – Pick me!


1.   About me

Fun: I’ve been in marketing for 15+ years…so yeah, I know booze. Scotch Whisky & Wine, to be exact. My corporate background means I’m familiar with branding, PowerPoints, deadline, and spreadsheets! Exciting, right?

More fun: I teach Pinterest for Authors and Branding for Authors 🙂

Most fun: I live in NY with my 5 year old, black lab puppy, and Scottish hubby.

Yeah, kilts.

ross wedding kilt

(This one’s from my wedding)

2.   Some of my fave things


Maggie Stiefvater – ALL THE BOOKS especially The Scorpio Races

Sherry Thomas – Elemental Trilogy

Cassandra Clare – Clockwork Angel series


I’m attending the @madcapretreats in August with Kiersten White, Tessa Gratton, Natalie C Parker…can’t wait!!



currently obsessed with B0RNS, Troye Sivan, El Vy, and always, The XX.

LOVE…the ultimate book playlist!

3.   Fandoms

Anything on BBC America & SyFy. Whedonite. GOT.

And, I’ll admit, some many of the Bravo programs.

Awkward, I know.       Sorrynotsorry.


4.   My MS

MOM, I MARRIED A HIGHLANDER is a YA Time Travel, set in the present. Think of it as a YA OUTLANDER, in reverse.

Here’s my Twitter Pitch:

Abby’s extra credit report is derailed when a Highlander from the past jumps into the library. He’s bleeding,dirty &…hot #YA #F #PitMad

Mom, I Married a Highlander

Mom, I Married a Highlander

It won the 2015 Golden Claddagh RWA contest, and finaled in the 2015 Windy City and the 2016 Great Expectations RWA contests. Recently, it finaled in the 2016 Maggie contest.

# of queries sent: 0      I want to get it all shiny first!

I’m looking for someone to guide me through developmental editing, specifically pacing (vs grammar etc). Tips on balancing humor vs. plot a bonus!

I will work hard! I know enough to know that there’s a lot I don’t know.

jon know i know some things

Critiques: I have several awesome CPs and we are tough with each other.

So bring it! I have my big girl panties on, I can take it.


5.   Did I mention booze?

Yeah, the MS has whisky in it. I just got back from Scotland to here’s a few droolworthy shots.

Casks at Springburn Distillery | Lana Pattinson

Portnahaven, Islay, Scotland | Lana Pattinson






And that’s about it!

Check out other Pitchwars bios here.

Let’s connect on TwitterPinterest, Goodreads, Instagram

Cheers! Lana

Pinterest Hack: How to auto-post your Instagram photos to Pinterest

Auto-pin your Instagram pics to Pinterest |


You’ve taken some great shots for your lovingly curated IG account…now use them for Pins!

Now, I know what you’re thinking…ugh. Does this mean I have to write a new blog post for each picture and then repin them? NOPE.

Here is how to auto-Pin an Instagram photo onto your board:

  • Sign up for an account at
  • Make sure you choose this “recipe” created by Pinterest because there are several to choose from, and they do things differently.
  • Go to Pinterest. Create a board on Pinterest for your IG photos. I called mine: My Instagram |
  • Copy the board name, and paste it into the IFTTT box
  • Here’s what your ‘recipe’ will look like. Leave every other text box alone! This “recipe” will link directly to your Instagram post.

How to auto-post your Instagram photos to Pinterest |

  • Here is what showed up in my Pinterest account, on the board I created (“My Instagram…”)

How to auto-post your Instagram photos to Pinterest |

  • If someone clicks on it, here is what the Pin looks like enlarged:

How to auto-post your Instagram photos to Pinterest |


If I click on the link, here’s where it takes Pinners: notice the URL directs Pinners straight to the Instagram post – where people can like the post or click on my profile.If I click on the link, here's where it takes Pinners:

AND THAT’S IT! What do you think?

BookMarketing: Using Free Downloads with Author Beth Teliho

BookMarketing with Free Downloads |

BookMarketing with Free Downloads |

Today we’re talking to Beth Teliho, author of Order of Seven and all-around funny gal.

Order of Seven is FREE for 2 days only – Feb 26 & 27 – so download your copy now! It’s a Young Adult supernatural suspense, written for all ages.

Hi Beth! I know you recently ran a free book promo for your first book, Order of Seven (which I enjoyed BTW!).

Why did you decide to use this promotional tactic?

I’ve heard a lot of differing opinions about free promos. Some authors are against them, because why give something away for free that you put so much money and effort towards? Valid point, and I agree…to an extent. Order of Seven had a great start last year for the debut of an unknown author, and I’m thankful for it, but at around the nine-month mark, I had exhausted my reach. I feel like my top priority now should be discoverability. I’m a speck in an ocean of books; I need more readers to know it exists. I’ve done 99-cent promos before, but my highest number of downloads was 84. That’s fine, but I wanted way more than that.


What hurdles did you face?

I submitted to the king of all ad sites, Bookbub, and was rejected, so that was a tad bit disappointing, but that’s okay. I’d rather score them with a 99-cent promo another time so I’ll make some money back. Still a disappointment but to a lesser degree was a rejection from ENT (Ereader News Today).

Two bigger sites that couldn’t do my first date range did commit to my backup dates, so it’ll actually be free again February 26 & 27. That may seem strange to offer it free again so soon, but it’s an experiment to see how well these other ad sites deliver on downloads. This way, I’ll know if I’d like to use them again for a 99-cent promo. I’m just having fun with it because I won’t do another free promo unless I’m using it to market my next book.


What did you want to accomplish with this promotion?

I concentrated my goals on the first date range because that one had the most marketing associated with it. My goal was to get at least one thousand downloads. I also wanted to hit #1 on Amazon in my sub-category and place in the top 100 in free downloads, both of which I accomplished. Yay!


And the results were…staggering! 5000+ downloads? Why do you think it was so successful?

Yes, 5,313 to be exact, and more to come 2/26 & 2/27! First, I must give huge props to my incredible cyber-street-team and their willingness to promote for me! All in all, it was hugely successful because I spent some money on it. I doubt a free promo with a budget of $0 could result in that many downloads, unless of course it was a very well known author.

I didn’t spend a ton of money, but I put a little where it counts. I boosted a Facebook post about the promo, and I also ran a contest on that post. Anyone who liked, or commented, or shared automatically had a chance to win a signed copy of Order of Seven. The extra traffic due to the contest was great!

Here’s a rundown of which sites I used and how much it cost:

For the 2/9 – 2/11 promo:

  1. FB boost – $18
  2. Books Butterfly – $90 (expensive, but they guarantee downloads.)
  3. Fussy Librarian – $20
  4. Digital Book Today – $30
  5. Indie Book of the Day – Free
  6. Ask David (they tweet to 48K followers) – Free
  7. Best ebooks for free – Free

For the 2/26 – 2/27 promo: (not doing any Facebook or other hardcore marketing for this one because I want to see the results of the ad sites on their own)

  1. Robin Reads – $15
  2. Book Gorilla – $50

Total investment for all promo days: $228 (including the cost to ship a book to the contest winner). For the results I saw, it was worth every penny!


Any other suggestions for fellow authors who want to try this tactic?

I would use a free promo when you have exhausted your reach and need the discoverability, or to pump up interest for another book release. Don’t give it away in the beginning (much like with dating- ha!) because interest will be high amongst your reach at first…let them pay for it so you make money to budget for future promos.

If you want the most for your effort, budget a little money toward it. Free ad sites – although it certainly doesn’t hurt to use them – result in little to no downloads so don’t rely solely on them. Schedule as many paid ads for your promo as you can afford and then market all over social media. Have your friends (or street team) market too. Boost a Facebook post if you can – even a $5 boost helps way more than you’d think. Most of all, don’t stress! Have fun with it. It’s all an experiment, and one that results in more readers who might’ve never known about your book otherwise. In my humble opinion, it’s a win-win.

Thanks Beth!

Beth Teliho is an award-winning author who lives in Texas with her husband and two adventurous sons. Restless in the mundane, she writes about the abnormal, paranormal, and otherwise fantastical because that’s what quickens her heartbeat. She laughs at inappropriate jokes, and prefers spicy food and margaritas to almost anything. One day, she hopes to live in a treehouse with at least seven cats.
Order of Seven is FREE for 2 days only – Feb 26 & 27 – so download your copy now!!
Order of Seven by Beth Teliho

Order of Seven by Beth Teliho